What currency debasement quietly does to your advertising budget
Everyone notices that acquisition costs climb. Fewer people separate the part driven by real competition from the part driven by the currency itself.
Why do ad costs keep going up?
Two reasons stacked on top of each other. More advertisers chase the same finite attention, and the unit those prices are quoted in loses purchasing power. Only the first tells you something about your market.
What changes if you measure in a fixed unit?
The noise drops out. Priced in sats, a rising cost means genuinely more competition for attention — not a quieter change in what the currency is worth.
| Fiat-denominated spend | Sats-denominated spend | |
|---|---|---|
| Unit of account | Supply expands by policy | Supply capped by code |
| Year-on-year comparison | Needs deflating to be meaningful | Directly comparable |
| What a price rise means | Competition or debasement, unclear | Competition |
Is this practical or just philosophy?
Practical. Keep one line of your marketing budget denominated in sats and compare it to the same line a year later. The number tells you something the fiat version cannot.
That is the reasoning behind pricing this board in satoshis: the scoreboard should not move because the ruler moved.
sources
keep reading
- analysis
A field guide to .lol leaderboards: how to spot a live board from a dead one
- the vision
Attention is the scarce asset — so why is it priced in an unlimited unit?
- bitcoin
The bitcoin circular economy: earning, spending and never touching fiat
- payments
Chargebacks, refunds and why final settlement changes a public leaderboard
- growth
How to write a leaderboard listing that actually gets clicked
- analysis
Are pay-to-rank boards a bubble, and what survives when the hype fades?
- growth
How to promote a bitcoin business when the usual ad channels won't have you
- seo
Do pay-to-rank leaderboard listings help your SEO?
- bitcoin
Why 21 million bitcoin, and what hard supply caps actually do
- basics
What is a satoshi, and why price anything in them?
- payments
Lightning or onchain: which should you use to pay for a leaderboard spot?
- pricing
What does it cost to reach #1 on a satoshi-priced leaderboard?
- basics
What is a pay-to-rank leaderboard, and why do people pay for a spot?
- the hype
Outbid.lol explained: the pay-to-rank leaderboard hype, and how many clones exist
- the numbers
Does paying for a leaderboard spot actually work? Real numbers on attention, clicks and revenue
- the vision
Priced in sats, not dollars: why a bitcoin leaderboard measures value differently